On October 14, 2024, Rising Capital, as a co-organizer, actively participated in the promotional event for the “Belt and Road” children’s comic collection and the scholarly commentary collection. The company also arranged for the children from its café, Desire Art Café, to participate in a drawing and coloring competition themed “The Wonderful Journey of Bear Le and Little Tapir.”
The event was hosted by the Southeast Asia Social Science Research Center (SEARCH) and received strong support from the Chinese Embassy in Malaysia and the Malaysian Ministry of Higher Education, further promoting cultural and educational cooperation between the ASEAN region and China. Mr. Zheng Xuefang, the charge d’affaires of the Chinese Embassy in Malaysia, and Dato’ Mustapa Mohamed, the Deputy Minister of Higher Education of Malaysia, attended the event.
Mr. Zheng Xuefang stated, “This event promotes the friendly relationship between China and Malaysia through culture and education. We believe that education and culture are powerful tools for enhancing understanding and cooperation between countries, and that the youth are an important bridge for the future.”
As a leading enterprise in the industry, Rising Capital is not only committed to business success but also places great importance on supporting social welfare and cultural dissemination. The successful holding of this event has reinforced Ruixin Capital’s significant role in promoting cultural and educational cooperation between China and Malaysia, as well as between China and ASEAN. It has injected new vitality into cultural and educational exchanges under the framework of the Belt and Road Initiative and laid a solid foundation for long-term cooperation between ASEAN countries and China
